Privacy Policy

Welcome to maxxWin (“we”, “us”, “our”). Your privacy is of utmost importance to us. This Privacy Policy explains how we collect, process, store, use, and disclose your personal information when you access or use our website maxx-win.uk and associated services. By using our services, you consent to the practices described herein. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

The data controller responsible for your personal data is maxxWin, a company registered in the United Kingdom. For any queries relating to your privacy or data protection, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process various types of personal data to provide and improve our services, including but not limited to:

  • Full name
  • Email address
  • Telephone number
  • Residential address
  • Date of birth and gender
  • IP address and device identifiers
  • Technical data such as browser type, operating system, and usage details
  • Account registration and profile information
  • Payment, deposit, and withdrawal records
  • Communications with customer support or through our services
  • Identity verification documents (e.g., passport, driving licence)
  • Special category data (e.g., health information) only if voluntarily provided
  • Information from third parties for fraud prevention and responsible gambling checks

3. How We Use Your Data

Your personal data is processed for the following purposes:

  1. To create, manage, and maintain your account and user profile
  2. To verify your identity and age in compliance with UK Gambling Commission requirements
  3. To process deposits, withdrawals, and other financial transactions securely
  4. To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling policies
  5. To communicate important updates about your account or our services
  6. To administer promotions, bonuses, tournaments, and loyalty programmes
  7. To send marketing communications, subject to your consent and preferences
  8. To personalise your experience on our platform and improve our services
  9. To detect, prevent, and investigate fraud, security breaches, or other unlawful activities
  10. To compile anonymised statistics and reports for internal analysis and regulatory compliance

4. Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Gambling Act 2005. Our lawful bases for processing include:

  • Your explicit consent, where required (e.g., marketing communications)
  • Performance of a contract between you and maxxWin
  • Compliance with legal obligations imposed on us
  • Our legitimate interests in operating, securing, and improving our services, balanced against your rights and freedoms

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above and to comply with legal and regulatory requirements. Typically, this means:

  • Data related to your active account is retained throughout its duration
  • After account closure or inactivity, data is retained for up to five years, or longer if required by law or regulatory authorities
  • For self-exclusion or ongoing investigations, data may be retained for the duration of such measures

6. Marketing Communications

With your consent, we may send you promotional messages about our products, services, and those of selected partners. You can opt out or change your marketing preferences at any time via your account settings or by following the unsubscribe instructions in our emails.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. These include:

  • Essential cookies for site functionality and security
  • Preference cookies to remember your choices and settings
  • Performance cookies to analyse site usage and improve performance
  • Targeting cookies to deliver personalised advertising

You can manage or disable cookies through your browser settings; however, disabling essential cookies may affect the usability of our services.

8. Sharing and Transfers of Your Data

Your personal data may be shared with:

  • Service providers essential to our operations, such as payment processors, IT and security providers
  • Regulatory bodies including the UK Gambling Commission and law enforcement agencies, where required by law
  • Fraud prevention and identity verification agencies
  • Affiliated companies within the maxxWin corporate group
  • Third parties you explicitly authorise to receive your data

Where personal data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards such as Standard Contractual Clauses are in place to protect your information.

9. Data Security

We implement robust technical, physical, and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. These measures include encryption, secure servers, access controls, and regular security assessments.

10. Your Rights Under Data Protection Law

You have the following rights regarding your personal data:

  • The right to be informed about how your data is processed
  • The right to access your personal information
  • The right to rectify inaccurate or incomplete data
  • The right to erasure (“right to be forgotten”) in certain circumstances
  • The right to restrict or object to processing in specific situations
  • The right to data portability
  • The right to withdraw consent at any time without affecting prior lawful processing
  • The right to object to automated decision-making, including profiling, that produces legal or significant effects

To exercise any of these rights, please contact us at [email protected]. We will respond in accordance with applicable laws.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. The latest version will always be available on our website with the date of last revision. Continued use of our services after any updates signifies your acceptance of the revised policy.

12. Complaints

If you have concerns about our handling of your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority. More information is available at https://ico.org.uk.

13. Responsible Gambling

We are committed to promoting responsible gambling and protecting vulnerable players. If you need assistance, please visit the BeGambleAware website for support and advice on safer gambling.

Last updated: June 2024